How do you sell something which people cannot hold
in their hands?
This was the one-million-dollar question!
If you’ve hit many road blocks and you feel like you’re going in circles in trying to create income predictability and leverage, you’re exactly like I was.
The frustration is that it takes a lot of time and experience doing things you aren’t familiar with to get the balance of income and lifestyle that we are all aiming for. Many clients tell me “It’s actually so much harder than I thought”.
Most people reside in the first couple of years; 70% actually, but I didn’t. Let me share with you what I did differently!
I gained the experience by lots of testing and yes I’ve made mistakes…
But you don’t have to make the same mistakes that I’ve made.
You’ve probably figured out what it is a costly exercise to ‘wing’ results and hope for the best. Your dreams are at stake and your hard earnt money can be easily exchanged for no value to your business. When I looked for help & support to secure my future I found business coaches were mostly generic, corporate and what I call beige.
That was the exact reason why I left my corporate career I was sick of trying to ‘be confined’ in a box, most ‘coaches’ didn’t understand the uniqueness I brought to the market – I am sure you understand what I mean.
It is extremely frustrating when you know what you want to do, but you don’t know how to do it. I wanted to sell the intangible such as online courses, consultations, masterminds and retreats, set up online sales and marketing automation, grow my social media presence and in essence build income predictability in way which allowed me to not only have a business but also a lifestyle I desire.
I believe we are in business to make a difference and the best way to do this is to become the best solution for something specific. So I’ve created ABS which is the best solution for service based business owners who sell the intangible. I’ve actually done most of the hard work and taken the risks - now I’m here to pass those short cuts onto you.
Building a predictable and consistent income, communicating what you do more certainty and confidence, booking in more consultations with high paying customers, selling your services and workshops at a premium price, building and launch your own online courses, marketing yourself online as an authority and build a following, mastering social media and convert with sales funnels, making online sales through online automation, leveraging your time. These are essential priorities that I understand you have and I can show you how to do.
Growth needs to be on your mind. Growing means stepping out of your comfort zone therefore doing something which is new to you. If any of this is new to you, hang out with me. Whether you are new to the business world or you have a solid proven track record learning to create a predictable income with leverage is going to give you your life back. If you have a dream and a goal that you are hungry to achieve and want great support and inspiration, I can help to shortcut the process and get the right roadmap to success in business.
Get started today, I promise,
you will never look back.
Why do I inspire entrepreneurs?
I’ve been someone who always tried to be my best from a young age. I applied myself to my family business, my education and in my own businesses. I grew up in an environment where my parents hustled because they came to this country from Lebanon with nothing. This is where I learnt to work hard and not take anything for granted. Business is second nature to me because I have grown up in the beautiful world of business with my family.
I started in the CBA learning how to advise business owners on creating better financial futures while I worked on my B. Acc, B. Fin. A. I assisted over 300 customers to achieve their financial goals! Very rewarding!
I have also lectured a subject in the Bachelor of Accounting Course as well as taking large risks to start my own company. That’s the definition of entrepreneurship isn’t it?
I realise now that it is mindset (attitude) and knowledge - not age - that creates success.
On my journey through life, I became obsessed with how two people with the same or very similar upbringings, experience and careers may achieve completely different results and hit different earning capacities. In other word I was intrigued to understand how those similarities were not enough; these people earned divergent amounts of income and saw the world in opposing ways. The same skills and opportunities saw them reach destinations that were poles apart.
Getting all the right tools in place to understand what makes people act the way they do AND knowing financial structures has given me some amazing secrets to creating a better future for every business owner I mentor.
So while I am Gen Y and I have received a lot of the benefits of being in this generation I also have a strong understanding of working hard and earning your rewards.
How do I inspire YOU to aspire to be outstanding? By walking the walk.
As a 12-year-old I felt inspired by watching the Miss Lebanon Beauty Pageant and thought: “When I’m old enough I would really love to be Miss Lebanon!” - but I didn’t know how I would be able to compete overseas, in Lebanon.
Lucky for me there is an Australian event held by the World Lebanese Cultural Union (WLCU) and in June 2013 I was having coffee with a girlfriend and the waitress at the cafe was competing. She invited me to come to one of the training sessions and I was there - as there was a pre-defined goal to one day compete, when the opportunity arose, I leapt!
I had two weeks to learn everything; how to walk, talk, I had to find a dress. In a sense I was winging it, but I found that my determination, my confidence and my leadership were skills that I could rely upon.
In June 2013 I was crowned Miss Lebanon Australia and received a sponsorship to represent Australia in Lebanon in August 2013. In Lebanon, I was crowned Miss Congeniality and the event was broadcasted on MTV Lebanon. That one decision two weeks earlier gave me a gateway to opportunities for leadership in many arenas.
I hold various mentoring and leadership positions within the Lebanese community outside the domain of the pageant. There have been numerous occasions where I have been able to share expertise in marketing, accounting and finance with the leaders of the WLCU. Now I mentor the girls in Australia to prepare as leaders, how to carry and present themselves. I also help as the M.C. (emcee) and I work internationally as well. I have very personal connections to a number of the leaders worldwide as well as in Australia.
The thing that I realise about this experience is that you have to take the chances and not think twice. You should never be afraid of catching up and running forward. So many people get stopped in life by ideas or things that aren’t real. I was able to achieve my dream and I want you to achieve yours.
Combining all of these experiences and wins in life to date has caused me to be sought out as a speaker on motivation, success mindset and business. (Click here to book me as a speaker.)
I am working on building a family with my husband Daniel and really maintaining the title as Australias Entreprenueress. My moto is to be the best at what you do, along with focus I believe this is possible for both you and me.
Kick start your success; Get on our free online class on the three steps to intangible selling. Spots are limited – register here.
Get started today, I promise,
you will never look back.