Social media has become an effective marketing tool over the years, but what some people don’t know is that they could be doing it completely wrong and not realise it. People spend thousands of dollars per year on paid advertising and that is just on one platform, some of you may know this and some of may not.
But as of recently, Facebook has made it possible for users to pay for their Facebook advertising fee, while making it applicable with Instagram as well. This way, you will be charged one advertising fee but getting your content published on both platforms. Today I want to take you through how you can successfully maximise your stretch with Facebook and how you could potentially add Instagram to your already existing Facebook strategy.
The style and structure of your content is crucial it needs to be not only appealing to you but also your target market. Instagram is not the same as Facebook and this is definitely a major difference as Instagram users don’t want have content thrown in their face, it is all about your creativity and how you can captivate your audience. This isn’t a downfall as it gives you an opportunity to redirect your target market over to your Facebook page to find out more.
Let’s dig a little deeper.
1. THE HASHTAG
Hashtags are being embedded in posts on almost all social media platforms. In the marketing world, these hashtags have proven to be beneficial as they link back to the business or individual being promoted, a perfect example of this is The ABS Group Facebook page. In order to create awareness around the “Click With Jess” video series, users can look-up the hashtag that the business uses, followed by what they are trying to promote. By doing this, anyone can click onto these hashtags and have a feed full of content that has been distributed by The ABS Group.
In saying this, if you were to redirect your hashtag to Instagram or Twitter, they tend to have the “trending now” function which generates the most popular hashtags throughout the day. On these social media platforms not only do you want to be enforcing your hashtags, but you also want your target market using those hashtags as well. This way you are not just targeting one specific market, you are in fact gaining further exposure into a potential market you had not previously reached.
On Facebook, scheduling is your best friend. By scheduling your posts you have the ability to schedule months in advance and businesses are taking advantage of this. By scheduling your posts, you have the ability to have complete control of how the content is being distributed. This is a major help for business owners, as it is essential for time management and monitoring productivity. The only downside to scheduling through the Instagram app is that you cannot schedule directly though the app itself. There are external applications you can access like “Later/Latergramme”. This app was designed to allow it’s users to schedule up to 30 posts per month for free.
3. IMAGE & COPY
When it comes to posting your content from Facebook to Instagram, you need to be aware that the content may not relevant on both forums. On Facebook, you will find that it is predominately written content that is being fed through that server, while Instagram is a very visual platform. If you want to keep your content relevant, you need to alter your approach when targeting the Instagram audience. Instead of making the content loud with graphic texts, utilise company imagery and incorporate it with text. While this may mute the work slightly, it will also make it more appealing to your target market.
These are some basic Facebook hacks to take along with you when making the transition to Instagram. You need to be aware of the opportunities around you that could potentially reduce the risk of leaving your money on the table. Here is something to consider.
1. Utilise the paid advertising service through Facebook
If you are being given the opportunity to advertise on two platforms for the price of one, do it! The more space you can cover the better, you’re not only saving money but you’re also saving yourself some time.
2. Don’t be afraid to join the trend
Don’t be the person who is against making the change, just because everyone else is. Be logical about your transitions to and from both Facebook and Instagram. Do your research and really analyse what is best for your business. No one is telling you that there is no beneficial success when only pursuing one social media platform, they’re simply showing you the possibility for growth.