When posting on social media you need to consider putting in place a strategy to capture the largest portion of your targets market. With Facebook advertising, you can choose the way you want to be seen by consumers, whether that be visual or more informative, there are so many different angles you can take.
Today, we are going to look at the different ways you can advertise your business on Facebook. Remember you are paying for Facebook to provide you with a service, so it is important that you harness the right advertising channels in order to see the best results for your business.
1. BRAND AWARENESS
Social media is a platform that is booming, with the constant demand for paid advertising you need to analyse what posting style is best suited for your business and which style will attract the most potential prospects. A brand awareness post on Facebook might just be what you need to get your business in front of consumers. Brand awareness is key in tracking the success of a company, as you are made aware of who is seeing your content and if the content is appealing enough to bring in new customers.
2. EVENT ADVERTS
If you are a business that typically hold events or you want to start generating new clients and ideally beginning to network or even stating to build your own networking events, look into Event Adverts. You will find that people are more inclined to see what is being sold and knowing that you will be accessible to them in the near future. Captivate your audience and in these adverts make yourself available, consumers thrive on involvement so keep them interacting, not specifically with you, but within your event advertisement.
3. PAGE LIKES
The beauty of Facebook page advertising is that you have the ability to incorporate current promos that might be advertised at the time. When listing your business on Facebook, you need to be unique and incorporate effective and efficient strategies to harness your target market. In the example below, you can see that Warner Brothers have incorporated an image to draw in users and a stand-alone comment that brings people in. Imagery is important, if you were to advertise with just text, there is a high chance that the exposure will be significantly decreased as your ideal market isn’t being targeted.
Here are some things to consider
1. Know what you want
You can’t go into advertising without having a predetermined goal in mind. If you’re someone who is just starting out in the business world, brand awareness would be the ideal strategy. It will be about increasing the exposure for your brand and ideally help the business acquire the ideal target market.
2. Allow for trial and error
Nothing is ever perfect from the beginning. You need to assess what works for you and what doesn’t. In these instances - don’t be afraid to take the risk - because in the long term there will be a silver lining. Facebook is going to help you reach a client base that you didn’t think was possible, so try everything and don’t hold back.